The other night I came into the living room, and the wife was watching the evening news. The segment ended, and what proceeded was proof that the whole Gangnam Style meme had most definitely jumped the shark. In an attempt to cash in on what is quickly becoming this decade’s “Macarena”, the broadcaster somehow managed …
The following three videos are a series put together by Farmrun, a creative studio that is working to capture the “burgeoning agrarian renaissance by producing beautiful media for agricultural enterprises and organizations.” Teamed up with Farmstead Meatsmith, a traditional animal processor, they’ve produced On the Anatomy of Thrift.
If you are squeamish about an animal being butchered for food, you may not want to watch. If you eat meat and are not able to watch (let alone do) this, it may be worth considering the more philosophical side of the modern disconnect between our food and the place it comes from. Not judging, just saying. The videos are fun, informative and done well.
On The Anatomy Of Thrift: Side Butchery
(more vids after the jump)